Chiara Boschis

Azienda Agricola E. Pira & Figli, under the leadership of Chiara Boschis, is a historic name in the wine scene in Barolo, Piedmont. Strategically located on the square where Via Monforte and Via Vittorio Veneto meet, known as “Via Nuova,” the winery boasts a long legacy of nine generations in the Boschis family.

Chiara Boschis took the reins of the winery in the 1980s, emerging as one of the first female figures in Barolo wine production and playing a key role in the “Barolo Boys” movement.

This group of winemakers has introduced new winemaking techniques and a new communication approach, contributing significantly to modernizing the image and international perception of Barolo by emphasizing the careful selection of grapes, the use of barrels for aging, and the limitation of yields to ensure greater concentration of flavors, resulting in wines that are distinguished by their robust structure aromatic complexity and aging potential

The winery manages vineyards located in the most prestigious areas for Barolo, including Cannubi, Liste, Terlo, Conterni, Mosconi, Ravera, Le Coste, Gabutti and Baudana. These vineyards are distributed among the municipalities of Barolo, Monforte d’Alba and Serralunga d’Alba.

Certified organic since 2010, the E. Pira & Figli adopts sustainable practices that respect the environment. Winemaking combines traditional methods with innovative techniques to create wines that are both elegant and balanced, including Barolo Cannubi, Barolo Mosconi, Barolo Via Nuova, Barbera d’Alba, Langhe Nebbiolo and Dolcetto d’Alba.

Chiara Boschis is recognized for its innovative approach in the industry, promoting sustainability and maintaining a high level of excellence that has earned its wines an internationally prestigious reputation.